Vista Capital

The challenge

Two jobs in one project: a public site that communicates authority in a regulated space, and a product interface that makes complex data usable.

The outcome

A consistent experience from marketing site through to the product itself.

What we did

• —Restrained visual identity built for credibility
• —Structured content explaining the offer without jargon
• —Application interface designed around real workflows
• —AI-assisted features integrated where they save analyst time