Loucia

The challenge

Loucia needed a clear way to present a highly considered, made-to-order product and help customers understand what can be customised before making an enquiry.

The outcome

The project is currently in progress, with the website and buying journey being shaped around Loucia's made-to-order model.

What we did

• —Product-led structure centred on the timber lodges
• —Clear explanation of bespoke options and the enquiry process
• —A visual direction that reflects craftsmanship and natural materials
• —An e-commerce foundation designed around a considered purchase